Fans, followers, subscribers
Is it just me or have we gotten a little self-focused in how we do business? Remember the days when there was no such thing as social media, and we didn’t care where the local business owner went on vacation? But you know what we did care about? Service, quality, and what the business provided for us as customers.
I’m not knocking self promotion or social media. It has become a necessary part of business. Customers today want the story behind any product or service.
I’m simply suggesting we take a good honest look at our business and make sure we haven’t lost sight of what truly creates longevity in a business: making the customer happy.
In 2017, I started the year with a motto, “I only create wins with my clients.” I truly wanted to only do business with people that we could make a BIG impact with. I was tired of selling programs to people that were too early in their business to really feel the benefit of what we were teaching. And I didn’t want to be shelf help for the perpetual students who love to learn but struggle to implement.
That motto made some big changes in who I worked with, how I showed up for my clients and even who I brought on my team. I learned a lot! And while the lessons from 2017 are too numerous to put in a single blog post, I did learn that creating wins with everyone is not possible. But creating wins for clients consistently is. And that when the focus is on the clients, it makes the path for business growth so much more clear!
Do you want to shift your business focus on to creating more wins for your clients? Here’s some questions to ask yourself.
- Who do I create the best results with?
- What do we do now that our clients rave about?
- What are we doing that is ineffective in creating client wins?
- What would my clients like to see or experience more of with my company?
- How do I thank and show appreciation to my clients?
- How do I thank and show appreciation to my referral partners?
- How can I offer more services or products at a better price for my clients?
- When we have failed to create a win, why didn’t we win?
- How did my team treat the dissatisfied clients?
- How are we learning and improving to provide better client experiences?
- If I was a client of our company, would I feel like the clients, or the business were more important?
Sometimes taking a good honest look at your company is the best way to start improving. If you find that you’ve gotten caught up in looking important and have lost sight of customer wins, it’s not too late to turn that ship! Make some simple adjustments. Start by changing your focus and increasing your commitment to your customers. Next ask yourself the hard questions. And finally, start making changes. Your customers matter. They are at the heart of everything you have in your business.