Today I’m going to show you how to use LinkedIn Sales Navigator Effectively so you can research, find, and reach out to the right leads for your business.
Make sure you watch the video to see the step by step of everything I’m about to share with you.
4 steps to show you How to Use LinkedIn Sales Navigator Effectively
- Go download a free trial of Sales Navigator so you can test it out and see if this is a tool you would actually use. (I highly recommend it!)
- Search for your ideal clients. If you want to know how to use LinkedIn Sales Navigator effectively, you have to be clear on who you are looking for. LinkedIn isn’t really designed to run mass campaigns. It’s designed to find and talk to have a conversation with a very specific group of individuals. LinkedIn Sales Navigator doesn’t even encourage group messaging. Now there are some apps and plugins that allow you to use sales navigator in order to run campaigns, but they are usually shut down pretty quickly by LinkedIn. They really are trying to create the largest online networking meeting and foster one on one conversations. So if you aren’t crystal clear on who you want to find, you’ll end up with too many people on your list and the reach outs will all be really vague and ineffective. Be laser focused with who you want to meet.
Use Sales Navigator as your communication center. You can use Navigator to send connection requests, and inmail messages. You can apply tags to different groups of people to help you segment the list. You even have a separate inbox that keeps track of all of your communication so you can separate our the messages you are proactively working on vs the main inbox that is usually full of spammy reach outs from people trying to get you to buy from them. (Side note, try really hard not to be that person! We’ve all done it in the past, but repeat after me: I have moved beyond spamming people in LinkedIn!”- Send personalized connection requests. LinkedIn gives you a ton of data when you look at the profile. Use it! If you want to know my number one tip for how to use LinkedIn Sales Navigator Effectively, it’s to start being more personal. Check out a video, read about their work history. And then send a request to connect that is actually relevant to who this person is and what they are interested in. It may take you a few extra minutes. And I get it, that is going to slow you down if your goal is volume. But I think to really maximize the platform we have to focus on quality over quantity.
Use Sales Navigator as your communication center. You can use Navigator to send connection requests, and inmail messages. You can apply tags to different groups of people to help you segment the list. You even have a separate inbox that keeps track of all of your communication so you can separate our the messages you are proactively working on vs the main inbox that is usually full of spammy reach outs from people trying to get you to buy from them. (Side note, try really hard not to be that person! We’ve all done it in the past, but repeat after me: I have moved beyond spamming people in LinkedIn!”
There you have it my friends, 4 tips to show you how to use LinkedIn Sales Navigator effectively. For $80 a month, you can search a database, find your ideal clients, and organize your communication with them. What could happen if you spent 30 minutes a day prospecting inside of the platform and having actual conversations with potential clients? Imagine that!
