Are you looking for the guaranteed path to success? I have it! It’s simple. So simple that you are probably going to despise me for saying it, and may even dismiss it completely!
I talk to a lot of business owners each month. Between my radio show, my weekly training calls, individual coaching calls, group coaching calls, and speaking gigs I really do talk to hundreds of business owners a month. I’m not exactly sure what cosmic force is at work, but recently I have had a LOT of questions about guarantees.
“How can I guarantee I hit my sales goals each month?”
“I need a guarantee that if I invest this money it is going to build a 6 figure business for me.”
“Can you guarantee that this will work?”
Y’all have left me scratching my head a little bit! I collaborate with many many million dollar business owners, and I have never once heard them look for or ask for a guaranteed path to success. Because we know and understand this simple, yet earth shattering principle.
I am my guarantee. You are your guarantee.
I cannot guarantee that any of my marketing plans will work, that any of my programs will sell, that any of the Independent Contractors I hire will pan out, or that my customers will like what I have to offer.
Every inch of my business involves risk. I have to be willing to take big ole risks. I do my research. I run my numbers. I project out my ROI, but lets be honest. It’s still always a risk.
“But AMY we NEED a guarantee!”
I’ll say it again.
I am my guarantee. You are your guarantee.
I don’t go to bed each night worrying if things are going to work out in my business. Ocassionally I do, but it’s definitely a rare occasion. Want to know my secret for how I manage all of this risk while still feeling peaceful?
I am my guarantee.
Are you getting frustrated with me yet? I told you it is so simple that you may despise me for saying it.
I guarantee that I will work on something until it is successful. That I will study what isn’t working and make course corrections until it comes together. That I will show up for my business every day (Unless I’m on vacation, in the hospital, or dead.) That I will be studying to learn my craft better. And that I will implement what I learn.
I am the guarantee because I won’t stop until I figure out how to make it work.
Business is problem solving. It is a dance of moving pieces all trying to click into place. One great idea may take 10, 50, or even a hundred attempts to get it working beautifully.
We don’t all come out of the womb with this type of discipline. We learn and develop it with time. But every million dollar business owner I know works with this level of discipline.
I want you to have the guarantee you need in order to feel at peace in business. Are you willing to become your own guarantee?