How to Promote an Event Successfully

If you understand how to promote an event successfully, live events are a great way to generate sales for your business. Or they are a huge waste of time and money if you don’t! I launched my business with a big, expensive live event. When I started I was sure it...

Trade Show Marketing Tips: Everything You Need to Know

 If you’re considering using vendor booths as part of your lead gen strategy, then make sure you take notes on these trade show marketing tips.  I’ve had many clients over the years tell me that trade shows don’t work. But the problem is, they are doing the trade show...

How to Hire Great Employees For Small Business Success

I’ve been asked several times in the last month about how to hire great employees or Independent Contractors. Let’s be honest, hiring mistakes are incredibly expensive and frustrating.  Hiring the wrong person can bring down morale on the team, slow down efficiency,...